Investec has agreed a five-year extension of its sponsorship of the Derby Festival at Epsom for five more years, meaning the firm will back the race until 2026.
The specialist bank and asset manager first sponsored the meeting in 2009 and after extending an initial five-year deal by a further 10 years until 2021, the firm is keen to maintain the association well into the future.
Investec has also announced a new partner in Steinhoff International, owners of British high street retailer Poundland, with the famous Hill area of the track being rebranded as the "Poundland Hill".
The deal also sees Investec continue its sponsorship of the Spring Meeting at Epsom.
Phil White, regional director of the Jockey Club's London region, said: "Investec have been a fantastic partner of the Investec Derby and supporter of British racing.
"We are delighted to have them on board for another 10 years. The Investec team show their passion and dedication for this special event in their activation at every level of the Investec Derby Festival."
Malcolm Fried, global head of marketing at Investec, added: "We are proud to have extended our sponsorship of the Investec Derby Festival, an event that shares our values of energy, passion and outstanding talent.
"The Investec Derby has given back so much to our brand over the years, and we are committed to ensuring it remains the greatest flat race in the world."
Poundland trading director Barry Williams is thrilled to be involved in this year's Derby in support of Investec's partnership with Epsom and its parent company Steinhoff International.
He said: "All of Britain loves the Derby and as the people's store, we're looking forward to helping make the people's hill at Epsom one of the best ways for the family to experience the Derby at Epsom."
