Yorkshire County Cricket Club have announced that Sky Bet is to become their official betting and gaming partners.
The agreement, which will run for an initial three years, is set to build greater awareness of Sky Bet’s growing range of online and mobile betting services through engagement with the Club’s supporter base and stakeholders.
The Leeds-based business, which is one of the UK’s best 100 companies to work for, will also benefit from a suite of assets including concerted branding, hospitality and match tickets, as well as a significant amount of digital advertising.
Yorkshire's commercial director Andy Dawson said: "We’re delighted to welcome Sky Betting & Gaming to our portfolio of official partners. Sky Bet is one of the UK’s largest and most well respected betting and gaming companies and their ability to innovate and push boundaries are important values we share.
"They are committed in helping us add to the matchday experience, whether watching at Headingley or following via other digital platforms.
"As one of the biggest employers in Leeds, Sky Bet continue to demonstrate a high level of corporate responsibility and, like us, are incredibly proud of their Yorkshire roots."
Sky Bet chief executive Richard Flint said: "Yorkshire has been our home ever since we were founded back in 2001 so we are thrilled to be backing our local team.
"It is an exciting time to get involved and we are looking forward to being part of Yorkshire’s continued success on and off the pitch."
