World Wrestling Entertainment founder and chairman Vince McMahon has announced his plans to launch another professional American football league in 2020.
The 72-year-old revealed the details for the XFL at a press conference streamed live on his investment company Alpha Entertainment's official social media channels on Thursday evening.
McMahon initially launched the XFL in 2001, in a joint venture with WWE and broadcaster NBC, but the league only lasted one season.
However, McMahon - who is personally funding the venture - believes it is time to bring the concept back.
"I wanted to do this since the day we stopped the other one," McMahon said.
"The new XFL will kick off in 2020, and quite frankly, we're going to give the game of football back to fans.
"It's still football, but it's football re-imagined."
The new XFL will include less gimmicks than its first edition and is set to start in 2020, either at the end of January or early February, during the NFL off-season.
The tournament, which will not host players who have a criminal record, will consist of eight teams, 40-man rosters and a faster-paced 10-game season before two semi-finals and a championship game.