Sky Bet have launched new tools for their in-play football betting, with a wider range of markets available on all the big matches.
The biggest change in 2019 is the addition of live in-play player statistics, updated as the game develops.
This includes all the main categories such as shots, shots on target and passes - making it much easier to track those stats-based bets.
The events tab displays all-important team news in the form of complete line-ups, as well as goal scorers, plus those players who have picked up yellow and red cards.
Alongside all that, the usual possession, corners, shots on target and shots off target are easy to find, so you can judge the balance of play based on the statistics.
There's also the score centre so you can view what is going on across the leagues.
Here, we look at the various factors to consider when utilising statistics for in-play bets.
How about stat?
The new live player statistics helps to make informed decisions when it comes to in-play betting.
The shots market often provides good value if you play your cards right, and that value is potentially enhanced when it comes to in-play.
Take the Tottenham v Chelsea match in the Carabao Cup on Tuesday night. Harry Kane has been in excellent form throughout the season for Spurs, leading the way for goals and shots taken.
Against a changed Chelsea outfit, and with the hosts expected to be on the front foot, it was expected that the England forward would have plenty of opportunities to find the net.
Kane averages over three shots per game in the Premier League. He was even money to score anytime in the contest, but 21/10 to have three or more shots on target.
Shots on target are always difficult to keep tabs on, especially if you're down the pub, but the new in-play stats - powered by Opta - ensure that you can access up-to-date information.
Tackles can mean cards
Often, markets such as shots and assists provide better value than backing someone to score outright.
The same applies to the card markets, with tackles a good indication of how heavily involved a player is in a game.
An example of tackles linking to cards can be found in the recent cliched 'relegation six-pointer' between Huddersfield and Burnley.
Christopher Schindler found himself second for tackles made in the game, behind only midfield team mate Phillip Billing.
His three tackles committed also led to cards, referee Mike Dean showing him two yellows for a sending off inside the opening 40 minutes.
It's a stat that is worth watching when it comes to in-play betting as successful tackles are often found alongside mistimed ones.
Liverpool's 5-1 hammering of Arsenal at Anfield saw Granit Xhaka boast the joint-highest tackles on the pitch, but that also led to a first-half yellow card for one that was late.
Check the team sheet
The value in-play can also be unearthed by analysing the starting XI.
Often, it can be a case of square peg fills round hole when managers are forced to ask someone to play out of position.
A centre-back filling in the full-back position can often result in opposition wingers enjoying opportunities and there are other instances across the field.
Two sides aiming for promotion to the Premier League are West Brom and Leeds. Their clash at the Hawthorns in November is a prime example for capitalising on out-of-position players.
An issue at full-back saw midfielder Stuart Dallas have to line-up on the right-side of defence for the visitors.
Harvey Barnes, playing in the left-wing position, enjoyed plenty of success in front of goal. He found the net on one occasion but also had seven shots, two of which were on target.
Given the fact that he isn't a central striker, the odds quoted on total shots taken were generous.
That especially applies to in-play. Teams can only name seven players on their bench, and injuries can mean there isn't a direct replacement available to come on.
This is where we see a player out of position most often. As odds increase as the game progresses, a second-half injury can see a player have to slot in as required.
For instance if a central midfielder is having to play at full-back for the final 20 minutes, and the opposition winger has already had two shots on target, backing that player to have 3+ is worth considering.
Consider the generous player
While goalscorers are always more popular, there is value to be had in the assists market.
Those with a high pass count are likely to contribute when it comes to assists, depending on their position on the pitch.
Wide players are always good for assists, particularly if they have a high pass count in a game.
A look at Manchester City's clash with Liverpool at the beginning of January is a good example, with wide players providing assists for two of the three goals.
Bernando Silva boasted more passes than any of his Manchester City team mates in the midfield and attacking positions. His 57 passes were more than David Silva, Raheem Sterling and Leroy Sane - who all drifted out wide at various points.
He managed to grab an assist for Sergio Aguero's goal that made it 1-0 to the hosts.
Liverpool's equalising goal also came from a contribution from out wide. Andy Robertson had the third-highest number of passes in that Liverpool side, only Trent Alexander-Arnold seeing more from out wide.
His header found Roberto Firmino unmarked in the middle and the Reds were level.
Assists are often a market price boosted in the stats betting too, so consider those with a high pass rate to be involved in the goals.