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The latest transfer news for Friday July 201

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Aston Villa manager Steve Bruce warns fans to prepare for a fire sale

Last Updated July 09 2018, 19:36Football
Steve Bruce accepts players will be sold
Steve Bruce accepts players will be sold

Aston Villa manager Steve Bruce is warning fans to prepare for a fire sale as the cash-strapped club look to raise much-needed funds.

The Sky Bet Championship outfit reportedly need to raise £40-45million to meet Financial Fair Play regulations, and Bruce fears other sides will take advantage to cherry-pick their top talent for a fraction of their true value.

Jack Grealish, player of the year James Chester, Ivory Coast international Jonathan Kodjia and last season's top scorer Albert Adomah are all attracting interest.

"I've accepted it and committed myself to the cause, and I think it's better to be open and honest with the supporters and say how it is," Bruce told Sky Sports News.

"We don't want to lose Grealish, Kodjia, Chester, but the inevitability is that we might have to, so let's get ready for it.

"We have to keep the club up and running and keep it in line with Financial Fair Play.

"We might have to take decisions which aren't going to be easy. We will have to generate some money and inevitably that's going to be through player sales.

"And it's going to be people who I don't want to sell. Jack is the obvious one that clubs are going to look at.

"You don't want to lose him but the inevitable thing is, we have to.

"People will know we've got financial problems and they'll sit and wait until deadline day possibly. I hope that doesn't happen but we've got to wait for it.

"It's pretty brutal stuff out there. There's nobody going to feel sorry for Aston Villa because financially we've got ourselves into a bit of a pickle.

"We're having a tough time at the moment but we've got to try and steer our way through it and ride the storm."


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Most Read Football

The latest transfer news for Friday July 201

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The latest transfer rumours and completed deals with Chelsea reported to be in talks with Juventus over a big-name striker.

The team-by-team guide to the 2018/19 Sky Bet Championship season2

Championship: Team-by-team guide

The new Sky Bet Championship campaign is just around the corner and we have a team-by-team guide ahead of the 2017/18 season.

Football Papaer Talk includes Higuain, Zaha and Wenger3

Friday's Paper Talk

Chelsea have turned their attention to signing Gonzalo Higuain while Arsene Wenger is in the frame to become Japan manager, all in today's papers.

Antonio Valencia is set to be Manchester United's club captain this season4

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Manchester United boss Jose Mourinho has signalled that Antonio Valencia is set to be club captain for the new season.

Tony Xia will remain at the club as co-chairman5

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