Liverpool have unveiled their new kit for the 2018/19 campaign and have stuck with this season's retro look.
But the Champions League semi-finalists and New Balance have tinkered slightly with the design of the kit.
The Premier League club said: "The kit is launched within the club's new campaign, This Means More, which brings to life the very essence of what it means to be a Red.
"Following the unprecedented demand of last season's distinctive kit - the most popular in Reds' history - LFC and New Balance have chosen to retain the favoured Red Pepper colour and retro styling for the coming season.
"Additionally, the 2018/19 home kit features linear jacquard stripes on the front of the shirt inspired by the landmark architecture of the redeveloped Main Stand.
"LFC and New Balance have reintroduced a collar to the home shirt this year; a tipped two-button polo collar that gives the 18/19 shirt a lifestyle look, making it even more wearable for fans.
"To commemorate the tragic events of Hillsborough (where 96 Liverpool fans tragically died in 1989), the 96 emblem, encased by the eternal flames, sits at the nape of the neck."
The club are donating 125 shirts to children involved in the club's Red Neighbours Programme as they mark the end of their 125th anniversary.
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Last updated at 0920 BST 19/04/2018.