Shaun Murphy broke Ronnie O'Sullivan's record for the most unanswered points in a snooker match when beating Matt Selt 6-0 in the first round of the China Open.
Last season's World Championship runner-up put together breaks of 18, 61, 132, 103, 139, 113 and 41 in a brilliant display to set a new record of 607 points without reply.
Selt eventually got on the board when potting a red, but he was unable to stop Murphy's charge to the last 16 as he surpassed the previous record of 556 set by O'Sullivan way back in 2014.
And things could've been even better for Murphy, the Englishman at one stage firmly on course to make a 147 maximum break in the fifth frame only to miss a thin cut on the 15th black.
In the end, Murphy had to settle for four consecutive centuries, and he might well have added a fifth but for losing position on 41 in frame six.
"I can't believe it, I'm over the moon," Murphy told World Snooker Tour.
"I knew I was close - at the interval I didn't want to go looking on any websites to check what the record was. If you find yourself in the bubble and in the flow, you just want to stay in it.
"It was a delight to play for a great crowd out there and put on a good show.
"I haven't set that many records throughout my career and I am sure someone will go out and beat this one at some stage. But to be part of snooker history in this way is a great thrill."