Trainer Charlie Appleby has given his backing to a financial incentive from Matchbook Betting Exchange to a series of races designed to boost the stayers' programme.
The concept was created in 2015 by the British Horseracing Authority and the British European Breeders' Fund, and now Matchbook have teamed up with the EBF to match their prize money contribution.
They have put in place a £100,000 bonus for any winner from the series who goes on to win a Group One race over 10 furlongs or more in the UK and Ireland in their three-year-old year.
The Matchbook EBF Future Stayers' Series consists of 16 races, all with an increased minimum prize value of £14,000 and are open to the progeny of stallions and mares that had won over distances of 10 furlongs or more.
The series begins at Yarmouth on August 7 and runs through to Chelmsford on December 13. Each of the races, to be run over at least seven furlongs, will be worth a minimum of £14,000 and the series has a total value of £283,000.
Appleby said: "It is fantastic to see the EBF supporting and promoting a better programme for middle-distance and future staying-type horses.
"The sire/dam restricted races are a great initiative and provide an excellent platform for potential top-class horses of this type."
EBF chairman Philip Mitchell said: "The bonus is eminently winnable - if it had been in place in the 2016 season for example, Cracksman would have been the first recipient.
"He won an EBF sire/dam restricted race at Newmarket towards the end of the 2016 season and then went on to win the Champion Stakes (Group One) at Ascot over a mile and a quarter at the end of his three-year-old career."
Matchbook chief executive Mark Brosnan said: "We are incredibly excited to partner with the EBF on this innovative initiative, which we believe supports the grassroots of the sport. Horses like Stradivarius and Dee Ex Bee exemplify how this series provides an insight into the staying stars of the future."