The World Taekwondo Federation has changed its name after becoming concerned about the "negative connotations" of its acronym in the digital age.
On the eve of the World Championships in South Korea it was decided a name change to World Taekwondo would reflect the body's "commitment to evolving and adapting to remain relevant with today's modern audiences".
"We know that in such a competitive world, we must always evolve and adapt to stay relevant and appeal to young and modern audiences," added World Taekwondo president Chungwon Choue on the organisation's official website.
"In the digital age, the acronym of our federation has developed negative connotations unrelated to our organisation and so it was important that we rebranded to better engage with our fans."
