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Sky Bet launch responsible gambling campaign for EFL clubs

Sky Bet launch responsible gambling campaign for EFL
Sky Bet launch responsible gambling campaign for EFL

Leeds based online gambling operator Sky Bet has launched a new responsible gambling campaign designed to educate players and staff from every one of the 72 EFL clubs about gambling related harm.

The programme, to be delivered by EPIC Risk Management, the leading independent harm minimisation consultancy in the UK, will launch across all clubs over the next season but will begin at Birmingham City, Norwich City, Charlton Athletic, Brentford, Accrington Stanley, Carlisle United, Lincoln City, Newport County, Oldham Athletic, & Portsmouth during the off-season period.

EPIC will provide each club with training similar to that which it has delivered to Chelsea FC, the Professional Cricketers’ Association and the Rugby Players’ Association. In addition, it will work with current networks within professional football to signpost support for any player or club official who requires it.

The aim of the training will be to ensure players understand the potential risks associated with gambling, the rules around betting integrity, and know how to look out for signs of potential harm in their teammates.


Sky Bet invest £1 million into responsible gambling

5-year deal with EPIC Risk Management will run throughout Sky Bet’s sponsorship of the EFL

The first ten clubs will go through the programme during the coming off-season period

Each club will receive a day’s training from EPIC Risk Management on gambling-related harm together with follow up counselling and support that any players require

The programme will be run with the full support of the EFL and its clubs

New responsible gambling shirt logos which will be visible on every club’s shirt from the start of next season will also be used for the first time in this weekend’s Play-Off Finals.

To promote responsible gambling during a key weekend for the operator, Sky Bet will also ensure its industry leading responsible gambling advertising campaign runs across all media and at Wembley Stadium.


Richard Flint, CEO of Sky Betting & Gaming said: “When we announced the extension of our EFL sponsorship we were keen to put safer gambling at the heart of our renewed partnership. By funding such a vital service for every club we want to play our part in reducing gambling related harm amongst their players and wider staff. I firmly believe that responsible operators can add value to sport through partnerships like this.”

Paul Buck, CEO of EPIC Risk Management said: “A recent Professional Players Federation survey concluded that professional sportspeople are at least 3x more likely to be problem gamblers. Our work across other professional sports suggest this is understated. We look forward to working with Sky Bet and the EFL to ensure gambling related harm is reduced across the players and the clubs in what we believe is the most comprehensive programme ever completed in world sport.”

EFL Chief Executive, Shaun Harvey, said: “The longevity of any partnership is dependent on each party understanding what the other is trying to achieve and it is clear that the EFL and Sky Bet are aligned in our ambition to increase the collective efforts to supporting issues around problem gambling.”

“Betting in football should only serve to enhance the matchday experience and I hope that by providing our campaign with visibility at every single game that supporters will be encouraged to stay in control and gamble safely. The work that will take place with EFL Clubs, players and staff alike is a hugely significant step forward and will hopefully have a positive impact on all participants in the professional game for many years to come.”

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Most Read Football

Get all the latest football gossip from the day's back pages
1

Paper Talk: Blues target Coutinho

Gonzalo Higuain will command a mega-salary while on loan at Chelsea, who are also looking to pull Philippe Coutinho away from Barcelona.

Sporting Life's Premier League preview package for Fulham v Tottenham
2

No Kane no problem for Spurs

Life without Harry Kane starts for Tottenham on Sunday at Fulham, and the generous nature of the opposition means they can get away without their star man.

Sporting Life's Premier League preview package for Huddersfield v Man City
3

No stopping City on Sunday

Huddersfield Town's troubles look set to get worse on Sunday as the managerless bottom side face a goal-crazy Manchester City.

Maurizio Sarri: Unhappy with his Chelsea players after defeat at Arsenal4

Sarri launches Chelsea attack

A seething Maurizio Sarri launched an extraordinary attack on his Chelsea players after Saturday's limp 2-0 Premier League loss at Arsenal.

Jose Mourinho: The Portuguese has been discussing his three-and-a-half year spell at Manchester United5

Mourinho: I wasn't backed enough

Former Man United boss Jose Mourinho has claimed Pep Guardiola and Jurgen Klopp were afforded more luxuries than him in the Premier League.

Football Tips

Sporting Life's Premier League preview package for Huddersfield v Man City

No stopping City on Sunday

Huddersfield Town's troubles look set to get worse on Sunday as the managerless bottom side face a goal-crazy Manchester City.

Sporting Life's Premier League preview package for Fulham v Tottenham

No Kane no problem for Spurs

Life without Harry Kane starts for Tottenham on Sunday at Fulham, and the generous nature of the opposition means they can get away without their star man.

Sporting Life Price Boost for January 20, 2019

Sporting Life Price Boost

Sky Bet have enhanced the odds of a treble on Sunday's football, exclusively for Sporting Life readers.