England and Wales Cricket Board director Strauss has given his personal endorsement of a revolutionary new structure devised by the national governing body for a ground-breaking eight-team competition to be introduced in 2020.
The plans, following in part the successful templates of the Indian Premier League and Australia's Big Bash, are set to be presented again to the first-class counties next Monday - with an ECB board meeting to follow a day later.
Strauss spoke of the work already undertaken to pioneer the new competition - but added the bottom line will be whether the 18 counties and other stakeholders are prepared to give it the go-ahead.
"I'm very hopeful that we do go with that new tournament, as a way of engaging a new audience," he told Sky Sports News.
"That has to be the focus - to try to bring different, new people to the game of cricket that might not otherwise have been interested.
"It's a great vehicle to do that."
Finer-point details of the franchise structure have yet to be published, along with possible future broadcast packages - but with only eight teams involved, and Test match stadiums sure to be the chosen venues, a majority of counties could perhaps be forgiven for wondering where exactly they fit in.
All are expected to derive significant financial benefit from the millions projected in new revenue, yet many players - and a majority of clubs - may find themselves playing to niche crowds elsewhere.
Strauss added: "There's been a lot of work that's gone into this, both in terms of market research and how best to run a new tournament.
"I think the ECB has done a good job in that, but ultimately it is for the counties to decide whether they think it's the right thing to do for the game."
Before any new Twenty20 tournament arrives, plans are also afoot to stage 2019 World Cup matches at the London Stadium.
The majority of fixtures at that global tournament will take place at established cricket stadiums, but Strauss sees a day or two out at the home of West Ham as another way to reach potential new supporters.
He said: "It's a fantastic stadium ... and as a signal of intent in terms of how big an event the World Cup is, I don't think there's a better way to start it off.
"I don't think it's a done deal yet, but there have been conversations going on to try to make it work.
"I think we should generally look to innovate in the game to reach new audiences, and that's a great way to do it."
