Kristan Bromley has vowed to continue his quest for more skeleton glory despite agonisingly missing out on an Olympic medal at Cesana Pariol.
The 33-year-old blew a promising first-run position of third to trail in fifth behind experienced Canadian pair of Duff Gibson and Jeff Pain.
But Bromley - who watched girlfriend Shelley Rudman strike silver in the women's competition the previous night - insisted there was still more to come.
Bromley said: "At the minute I am still as up for it as anything - but now I am going to go away and not even think about skeleton for a couple of months.
"We were up there challenging for medals and that is where we wanted to be. There were certainly no cries from me about my performance."
Bromley admitted a mistake on curve 14 of his second run probably cost him an Olympic medal having led on all split times up to that point with just the Canadians to come.
It was a similar story for Adam Pengilly, who ranked narrowly behind Bromley in fourth place after the first run but saw a mistake on curve five cost him.
Surprise contender Pengilly said he was "gutted" by his failure to make the podium but pointed out his longer-term goal to come back and win a medal.
Pengilly said: "I only started four years ago and the whole aim was to win a medal in Vancouver.
"I am a bit ahead of schedule on that but it was an opportunity here and I missed out on it."
David Murdoch's men's curlers are one win away from a medal play-off after an emphatic 8-2 win over Sweden with three ends to spare at Pinerolo.
Victory over Switzerland in today's afternoon session will effectively seal Murdoch's side a top-four place and with it at least a match for the bronze medal.
But Rhona Martin's defending champions are not looking so convincing and have more work to do to progress after a heavy 9-3 defeat to Canada.
Martin said: "Unfortunately the Canadians got a bit of a head start and although we tried to keep it close, Canada got their shots in before we did."
Chemmy Alcott's bid to build on her superb 11th place in the women's downhill ended on a technicality after the slalom section of the combined event at Sestriere.
Alcott originally earned a placing of 29th before discovering she had been disqualified due to a minor infringement relating to the size of her skis.
Alcott's Fischer skis measured 59.8mm around the bindings, with the minimum required under FIS regulations being 60mm.
British ski coach Christian Schwaiger, who blamed a factory error, said: "Chemmy is disappointed but her performance wasn't great anyway and these things can happen."