RFU AIM TO BUILD ON VICTORY
By Duncan Bech, PA Sport
The Rugby Football Union have promised to learn from past mistakes as they
seek to use England's World Cup triumph to help boost playing numbers across all
levels of the game.
England's only previous final appearance was in 1991 when they were defeated
12-6 by Australia and despite the disappointing result, clubs around the country
reported a dramatic increase in the amount of people wanting to participate in
the sport.
The figures then tailed off as England went through a lean spell in terms of
World Cup success, prompting the RFU to raise concerns in September that the
number of clubs and players were fewer than ever.
But Twickenham chiefs are hoping the heroics of Martin Johnson's men Down
Under will help attract new blood into rugby union and are determined to ensure
that it stays within the game.
"We are very confident that we can turn the success of the England side into
long-term success for the good of the sport," said Terry Burwell, the RFU's
community rugby and operations director.
"The challenge is not necessarily about attracting people to the sport its
about keeping them involved.
"After the 1991 World Cup there was a huge uptake in the sport, especially at
junior level, but in many ways that legacy had burnt itself out by 1999.
"We have to make sure that the legacy of 2003 endures into 2023.
"The World Cup has provided rugby union with a massive opportunity to widen
the appeal of the sport to all sections of the community."
By the end of this season the RFU hope to have boosted playing figures by 5%
with an increase of 15% in touch rugby, the non-contact version of the game
which is rapidly growing in popularity.
In order to hit their targets, the RFU are organising numerous events which
follow hot on the heels of England's win, including a tour to 58 locations in
the country where qualified coaches will teach 13-16 year-olds.
Twickenham's money men are hoping to see turnover rise to £100million during
the next couple of years as a result of England's World Cup success, and they
will earmark this extra cash injection for development.
"The increase in revenue following the World Cup mean that we will be able to
drive a commercial programme that will benefit the sport from grassroots to the
elite game," said RFU commercial director Paul Vaughan.
"The more money we get, the more we can invest in the game at all levels."
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