Half-time slot for big Saturday races
Most of Saturday's major races will be run at 3.50pm during the half-time football slot under new plans announced by Channel 4.
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Using a new production team from IMG Sports Media from the start of next year, when the station takes over all the remaining fixtures from the BBC, they will be broadcasting 88 days of live racing action.
Possible additional coverage of the Dubai World Cup and the Prix de l'Arc de Triomphe is something which may be announced in the coming weeks or months.
Channel 4 sports editor Jamie Aitchison and executive producer Carl Hicks outlined a number of possible changes to the way racing will be shown at a presentation in London on Wednesday.
"The big race of the day will be run at 3.50pm for most of the year, apart from the time when the days are short, and this won't be the crown jewels like the Derby and the Grand National," said Hicks.
"We want to put that time into most people's minds. It will be half-time in most football matches and football is the big balloon that we must work around.
"This time will also help with radio broadcasting."
Saturday afternoon programmes are set to run from 1.45pm to 4.15pm for 10 and a half months of the year.