Champions day capacity increased

  • Last Updated: September 23 2012, 11:16 BST

1,500 tickets for QIPCO British Champions Day will go on sale on Monday after the capacity was increased to 32,000 for the October 20 fixture.

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They are in a bespoke new temporary facility, the Champions Bar, to the west of the main grandstand.

Admission to this new facility, which consists of a Grandstand ticket and a Champions Bar badge, is priced at £36, or £10 to existing Grandstand ticket holders, and will allow access to the Premier Admission lawn as well as the private marquee.

For every upgrade sold to existing Grandstand ticket holders, a general Grandstand ticket will become available, so 1,500 additional racegoers can be accommodated on site.

Tickets will go on sale at 9am on Monday on this Ascot ticket hotline only: 0844 346 3000. A maximum of four tickets will be sold per caller.

Rod Street, Chief Executive of British Champions Series, said: "Notwithstanding the obvious additional interest generated by the Frankel factor, it is still a remarkable landmark for us to have sold out our original 30,500 capacity in year two of QIPCO British Champions Day so early.

"We have worked closely with Ascot to decide on the final capacity of 32,000. The customer experience is paramount and the priority for us is that racegoers - many first time or not regular visitors - have an enjoyable and comfortable day and want to come back.

"On top of the high-class racing action, we are going to have some superb attractions on the day and would like to encourage racegoers to arrive early and enjoy the occasion."