"Turnover has gone through the roof, but the roof has caved in!" That was the message from bookmakers Hills after Kris Kin landed one of the gambles of the year in the Vodafone Derby at Epsom on Saturday.
David Hood, Hills Head Of PR explained, "We went in to the race with awkward positions over Brian Boru and Alamshar because of the ante post liabilities and the run-ups from Irish successes at Cheltenham and Aintree.
"But, the sheer weight of cash for Kris Kin today has turned them in to winners and him in to the worst result in the book.
"For the regular gamblers it would have been be the 'Fallon Factor' but for the occasional punter it would most certainly have been the 'bets by association' with the name Kris. Its a great result for punters, the payout will be millions."
Hills quote the winner as an 8-1 chance for the King George at Ascot in July
The result was also a bad one for Coral.
"Because of huge ante post liabilities we had been fearing a victory for
Brian Boru, but the size and strength of this day of race plunge has still
left us battered and bruised", said Simon Clare.
"The Fallon factor must surely have been the most logical explanation for
this massive gamble that is reminiscent of the Derby Day gambles on Lester
Piggott's mount. On Saturday he proved he is the people's champion", added
Clare.
Coral took record breaking turnover on the Derby estimating that over £100
million was bet in the nation's betting shops on the day.
"We opened thousands of new telephone and internet accounts and took more
Derby bets than ever before so despite getting a kicking it was still a
great day for bookies", concluded Clare.
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