Wiggins 2/5 for Spoty Award
Bradley Wiggins is odds-on for the BBC Sports Personality of the Year award after the shortlist was announced.
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The Tour de France and Olympic time trial gold medal winner has been favourite for the award since that London 2012 success and, having been confirmed as part of the 12-strong list of nominees, he's now 2/5.
"In the greatest year of sport this country has ever known, it's no surprise to see the Tour De France winner leading the way, and with the likes of Ian Poulter, Alistair Brownlee and Greg Rutherford not included, making the short list this year could be classed as an achievement," said Coral spokesman Gary Burton.
Betfred's Mark Pearson agreed: "It's been quite an unbelievable year of sport but Bradley Wiggins is the punters' choice to ride off with the award.
"Not only was he the first Brit to win the Tour de France, just 10 days later he stormed to another Olympic gold."
Second in the betting is Mo Farah, hero of the track at London 2012 with a pair of gold medals and available at 5/1 with Blue Square, 888sport and Ladbrokes.
Following him is Andy Murray at 10/1 after a year which has seen him finally win not only a first grand slam but gold for Britain in the men's tennis at the London Olympics, while Hetathlon heroine Jessica Ennis is top of the female contenders at 12/1.
Sky Bet quote 7/1 about a female winner and the firm's Phil Charlton said: "Ennis is the only female we really consider as a realistic contender but it is a far cry from last year, when not a single female was on the list.
"Wiggins has been by far the most popular selection despite being favourite ever since he added Olympic gold to his Tour de France triumph, with his price currently at its shortest to date.
"There were no real surprises with Katherine Grainger the only name on the list which we did not already have in the betting."
David Weir, who won four golds at the Paralympics, is 40/1 with Coral and sportingbet, fellow Paralympian Ellie Simmonds is 66/1, and then comes the only man on the list who didn't take part in London 2012, Rory McIlroy, at 125/1.
Several firms are betting without Wiggins, with Betfred offering a standout 4/5 about Farah, Coral quoting 7/2 Murray and both Betfred and Ladbrokes offering the same price about Ennis.
Sky Bet and William Hill have straight forecast markets, with a Wiggins-Farah one-two no bigger than Sky Bet's 5/4, and both firms quoting 7/2 Wiggins-Murray.
Shortlist (in alphabetical order): Nicola Adams (Olympic boxing), Ben Ainslie (Olympic sailing), Jessica Ennis (Olympic heptathlon), Mo Farah (Olympic 5,000m and 10,000m), Katherine Grainger (Olympic rowing), Sir Chris Hoy (Olympic cycling), Rory McIlroy (world number one golfer and USPGA champion), (Andy Murray, Olympic tennis and US Open champion), Ellie Simmonds (Paralympic swimming), Sarah Storey (Paralympic cycling), David Weir (Paralympic wheelchair athlete), Bradley Wiggins (Olympic cycling and Tour de France winner).