Bookies raise a glass to Pineau
Pineau De Re's win in the Crabbie's Grand National was hailed as a "great result" for the bookies.
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The 25/1 shot looked in control of the race a long way out and with a fine display of jumping finished five lengths ahead of the well-backed Balthazar King.
Double Seven, the 10/1 joint favourite, was third with Alvarado, the 40/1 each-way pick of our Ben Linfoot, fourth.
Rocky Creek pipped Chance Du Roy by a short head to fifth place.
It was the second year in a row an unfancied horse had won the Aintree marathon, with Auroras Encore having tasted success at 66/1 in 2013.
Sky Bet's Michael Shinners reflected: "The places could have been kinder for us with Double Seven third and Rocky Creek fifth, but despite being popular in the ante-post list, Pineau De Re was friendless on the day. His win sparked celebrations on our trading desk.
"The icing on the cake was that all jockeys and horses returned home fine."
Stan James' Rory Jiwani said: "Twelve months on from Auroras Encore, it was another great result for the bookies in the Grand National.
"AP McCoy's mount Double Seven was by far our biggest loser in the book and he gave us a bit of a scare but Pineau De Re was a cracking result for the firm. He ran a great race at Cheltenham over hurdles and when Leighton Aspell pushed him out after the last, there was no denying him on a day to remember for trainer Dr Richard Newland.
"Our joy has been tempered slightly by well-backed horses making the frame in Balthazar King and Double Seven. Paying out each-way on fifth-placed Rocky Creek has made another dent but we certainly cannot complain and it's probably just about put us up for the week."
Ladbrokes' David Williams said it had been an "outstanding day for the bookies".
He added: "We were staring down the barrel of a multi-million pound payout with Double Seven and Teaforthree but we've absolutely no complaints with the winner. It slipped off the radar and although betting shops were packed to the rafters before the race they'll be a whole lot quieter with shorter queues to collect winnings."
William Hill were quickly up with a market on the 2015 renewal, making Pineau De Re their 25/1 co-favourite of four. bet365 went 25s too.
Balthazar King and Double Seven were also given the same quote by Hill's, as was Teaforthree, this year's other joint favourite who failed to complete the four-mile, three-furlong course.
The winner hit a high of 44 in Betfair's in-ruuning exchange market, with runner-up Balthazar King trading at a low of 3.2.
Meanwhile, several firms vowed to refund on Battle Group after he refused to start.