NFL Wembley games sold out
NFL commissioner Roger Goodell has revealed that this year's three Wembley games have sold out and suggested London is "further down the road" to having a permanent team.
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Goodell was speaking at his annual address ahead of Super Bowl XLVIII, which pits the Seattle Seahawks against the Denver Broncos on Sunday.
It did not take long for London to come up, with the league supremo once again making reference to the growing knowledge of UK fans.
"I believe that the response to the third game in the UK, and the way that the fans have embraced that, sold that out in such a short period of time is just another indication that the more we give fans in the UK, of NFL football, the more they want," said Goodell. "That's a great tribute to the fans there, and their passion."
With the third game added following just one year after the NFL sold out two, this was always going to be a key test for the NFL.
And with London again having passed with flying colours, Goodell is left to ponder his next move.
Speaking about a potential franchise, he added: "I believe you are further down the road because you are now three games into it. What our next step is, I don't know.
"That's something we're going to have to evaluate. We believe that we are going to continue to grow there and that's going to take work.
"We're going to have to continue to invest in that marketplace and find ways to engage those fans even more deeply. And I'm optimistic that they will continue to respond positively, as they already have."