London organisers have appointed Thomas Cook as the 23rd sponsor of the 2012 Olympics.

The travel agent becomes a tier two sponsor in a deal thought to be worth more than £20million.

Thomas Cook will providing short breaks and trips to the Games in 2012.

A spokesman said: "Our ticketing strategy is based on the principles of affordability and accessibility - we want to fill our stadiums in the summer of 2012 with sports fans and make it as easy as possible for families to travel to the Games.

"Our deal with Thomas Cook will do just that - offering ticket and accommodation packages. Thomas Cook is the perfect partner for us and will help us deliver our promise to make sure as many people as possible can see the action in 2012, no matter where they live."