22/11/09 18:38 GMT
  £30 Free Bet Champion 2010 Latest Odds Sky Casino Sky Games Fantasy F1 Mobile
 
 FORMULA ONE NEWS
Picture The new Yas Marina circuit hosted its maiden GP.

FINANCIAL PRESSURE FOR YAS MARINA

By Ian Parkes, Press Association Sport

Formula 1 2010 Season. Click here to bet.
Click here to bet on F1 with Sky Bet!
Click here for full coverage on Planet-F1
Click here for 2009 race schedule
Click here for 2009 race results
Click here for latest championship standings
Click here for 2009 driver profiles
Click here for 2009 team profiles
Click here for more F1 news

Richard Cregan has confirmed he is under pressure to make money on the most expensive circuit in Formula One history.

The CEO of Abu Dhabi Motorsports Management believes the inaugural grand prix was a success.

The Yas Marina venue, an oil-funded £800million jewel, certainly provided a stunning backdrop to the season-ending grand prix.

The sport's first day-night race itself, though, won by Red Bull's Sebastian Vettel, arguably did not do the setting justice until a dramatic ending provided by Mark Webber and Jenson Button.

Although the event was a 50,000 sell-out, it is hard to imagine how money can be made, particularly as the entire island project is due to cost a jaw-dropping £22billion.

The Ferrari World theme park, Warner Bros theme park, Yas Mall and world championship golf course are all due to be completed by the middle of next year, ensuring it becomes a year-round attraction.

As for the circuit, calendar dates are already being filled with other motorsport events and, unlike other tracks such as Turkey and Shanghai, it should retain its popularity.

As for eventually making a profit, that is hard to imagine but, like any business, Cregan maintains it is the bottom line that matters.

"My brief is to make money and that's come from our chairman, His Excellency. He has made that very clear," said Cregan on what is being demanded from Abu Dhabi's ruler, Khaldoon Khalifa al Mubarak.

"What's expected is we make money, we make this place pay, that Yas Marina becomes a successful project in terms of financial issues as well as everything else.

"So far he's been pleased. He's had a lot of positive feedback. In general, we're in a very positive place and we're very happy with that.

"But we're at a time where we need to deliver. Formula One is a tough business.

"We've invested a lot of time and effort in making this a good circuit and we want to maintain that but we've a lot of work to do."

Cregan is convinced Abu Dhabi will continue to succeed where other new circuits are now struggling to attract the fans.

"A lot of new grands prix tend to fall off after the first year," remarked Cregan.

"But we will have even more to offer, in terms of the facilities and the other attractions, that will compensate for that.

"The opening of Ferrari World and the like won't necessarily increase the demand but it will ensure there is a constant demand.

"We've already got people looking to book tickets and hotels for next year, so we believe we'll be able to provide an equally successful event.

"This year we've had a great response from everybody - the teams, the fans, the officials. Everybody has given us a big thumbs-up.

"We know very clearly we have things to work on as it's our first event but it's been a great success.

"We've worked very hard to deliver a quality event that will keep people happy for many years to come.

"We've already got a good infrastructure and we've got a lot of plans for the future to keep upgrading this facility and making sure we focus on customer care, customer attention.

"In return we're going to help move Formula One forward, so it's a two-way thing, a joint venture between ourselves and (F1 supremo) Bernie Ecclestone. That's what we want to build on."

E-mail this article E-mail Article Print this article Print-Friendly Subscribe to sportinglife RSS feed Subscribe to RSS Feed
Digg this story post this story to del.icio.us - social bookmarking site Post to del.icio.us Facebook

Click here to send us your sporting feedback

  Latest Formula One Stories
 ECCLESTONE SETS SILVERSTONE DEADLINE
 SELLING TEAM RIGHT THING TO DO - BRAWN
 DOOR STILL OPEN FOR DONINGTON
 BUTTON LOOKS FORWARD TO 'GOOD FIGHT'
 JORDAN EXPECTS SCHUMACHER COMEBACK
 REPORT: SCHUMI IN TALKS WITH MERCEDES
 ECCLESTONE SETS SILVERSTONE DEADLINE
 BRAWN MAKE McLAREN WAIT FOR BUTTON
 BRAWN DEAL WORTH MORE - BUTTON
 McLAREN SIGN JENSON BUTTON

----------------------------------------------------------------
Part of 365 Media Group

Sports News & Entertainment
Sporting Life | TEAMtalk | Sportal | Football365 | Cricket365
Golf365 | Fixtures365 | Extreme365 | Planet F1 | Planet Rugby | Sky Sports | Football365 ZA

Betting & Gaming
Betting Zone | WSOP |Sky Bet | Poker | Online Casino | Online Bingo | Oddschecker | Casino Checker | Poker Checker | Bingo Checker | Free Bets

Mobile, Fun & Games
Free Online Games | 24-7 Football | Fantasy Football | Fantasy F1
----------------------------------------------------------------

© 2009 365 Media Group Ltd, All Rights Reserved.
Email Your Comments - Advertise With Us - About/Contact Us
Terms & Conditions - Privacy Policy - RSS


Planet F1 Coverage!
Get In Pole Position With The Web's Best Formula One Site!
Photo Galleries!
Check Out Our Pictures From The 2009 F1 Season!
Fantasy F1
Pick Your Team And Your Drivers - £20k Up For Grabs!
Sky Bet Specials!
Bet £30, Get £30 Free!
Watch Live Sport Online Free!
2009 Drivers
Lewis Hamilton
Heikki Kovalainen
Kimi Raikkonen
Giancarlo Fisichella
Robert Kubica
Nick Heidfeld
Fernando Alonso
Romain Grosjean
Jarno Trulli
Kamui Kobayashi
Sebastien Buemi
Jaime Alguersuari
Mark Webber
Sebastian Vettel
Nico Rosberg
Kazuki Nakajima
Jenson Button
Rubens Barrichello
Adrian Sutil
Vitantonio Liuzzi
2009 Teams
BMW-Sauber
Brawn GP
Ferrari
Force India
McLaren
Red Bull Racing
Renault
Scuderia Toro Rosso
Toyota
Williams
F1 Betting
Place Your Bets
Latest News/Previews
Latest Odds