Bruce wants more signings
Hull boss Steve Bruce is preparing to reinvest the proceeds from this week's sale of striker Shane Long on up to three new players before the transfer window shuts at the end of the month.
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Bruce will take his team to QPR for their Barclays Premier League opener on Saturday convinced the Tigers will emerge stronger for the "fabulous" offer for the Irishman.
"We thought the offer that came in was too good too turn down," he said. "We will reinvest the money into the squad and I think the squad will be better for it.
"I would still like at least another three players to come through the doors and with the money we have got for Shane that allows me to do that, so we will be active over the next few weeks."
However, the former Sunderland boss dismissed reports of interest in the likes of Manchester United's Danny Welbeck and Hamburg's Rafael van der Vaart as "ludicrous".
Bruce is determined not to set the bar too high for his side this season but is targeting an improvement on last term's 16th-place finish and a run to the FA Cup final and Europe.
He added: "We've done fantastically well over the last couple of years. We've never been here (in the Premier League) for two years so that is the challenge.
"In my experience the second season is always the most difficult because the expectation has risen a bit.
"We've brought in four or five players to strengthen the squad. The man thing is for the club to stay in the Premier League and that's what we've got to do.
"Everybody expects us to be better than we were last year and if we can manage it that would great."
Bruce expects a tough opener at Loftus Road against Harry Redknapp's men who will be aiming to copy the Tigers' own survival masterplan in their first season back in the top flight.
And despite predictions the London outfit could struggle, the Hull boss is particularly wary of the threat posed by striker Loic Remy, provided the Rs are able to keep hold of him in the remainder of the transfer window.
"Harry has managed to hang onto Loic Remy which I believe is key for them," added Bruce. "He's a very good striker and no disrespect to QPR, but he is arguably the best player in the bottom half of the division with the talents he's got."