Fernando Torres boosts punters
Sky Bet's Price Boost scheme proved a winner for punters again on Friday night.
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Fernando Torres was the subject of such a boost in the first goalscorer market for Chelsea's UEFA Super Cup clash with Bayern Munich.
And the Spanish striker, whose odds had been lengthened from 8/1 to 12/1 in the hours leading up to the match, duly scored the opener in Prague.
Sky Bet have been taking on many of the star names in the first goalscorer market this season - at some expense.
Torres had been pushed to an industry-best price and joined an ever-increasing list of winners for those backing the Price Boost.
Robin van Persie and Roberto Soldado are others to have already been taken on by the Leeds-based bookmaker only to deliver.
A new set of Price Boosts are available for the weekend's Premier League matches, plus selected other fixtures.