Middlesbrough manager Tony Mowbray hopes their table-topping victory over Sheffield Wednesday inspires the people of Teesside to pack out the Riverside on a regular basis.
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Chairman Steve Gibson took the bold step of halving ticket prices for the match, and the 28,229 supporters who attended were rewarded with a rousing 3-1 win that lifted Boro into top spot.
Boro have struggled to attract big crowds since their relegation to the npower Championship in May 2009, with a Premier League defeat to Manchester United in that month marking the last time that a league match drew such a crowd to the Riverside.
Mowbray said: "It was great to have such a big crowd there for us. A big thank you to all the supporters who came tonight, and thanks to the chairman who put the deal together.
"That's what I know the Riverside as. We had 11 years in the Premier League with the stadium full.
"I think the supporters hopefully enjoyed the game, seeing their team go top of the table and scoring three goals. I think it was an entertaining game.
"It's a 35,000-seater stadium and we've had 13, 14 and 15,000 this season and that's woefully empty.
"We're very appreciative of the people who've come along and spent their hard-earned money in the support of our club.
"With people all around you shouting and waving flags, it must enhance your experience of the football match.
"The atmosphere of an exciting game is what the supporters want to feel, and thankfully we got the right result."
Justin Hoyte got the ball rolling with an exquisite strike on the outside of his right boot, before Owls striker Gary Madine levelled after the break, despite there being a strong hint of offside in the build-up.
But Mowbray's men rallied and Ishmael Miller made the most of a defensive mistake to convert Scott McDonald's shot, with substitute Lukas Jutkiewicz making the points safe 10 minutes from time.
"We're delighted with the points," Mowbray added. "Every game in this league is very, very tough, whether you're playing a team from the top or from the bottom.
"They've all got attributes that can hurt you and ultimately we got the three points tonight, even if we made hard work of it."
Wednesday boss Dave Jones saw a spirited comeback thwarted when a sloppy sideways pass found Emmanuel Ledesma, who duly fed McDonald for Boro's second goal.
"I'm getting fed up of saying it, I'm so frustrated," said Jones. "We've wrestled the game back then we commit football suicide.
"Why we're playing the ball in there I don't know. It's just beyond me.
"And the first goal came from their first attack, they played inside us and we're stepping forward.
"It's so hard on the players because they worked so hard to get back into it.
"They were probably taking the game to them and the crowd were getting a bit frustrated but they didn't have to break us down, we broke ourselves down.
"We committed a suicide pass and I get so frustrated."
The Owls' fifth away defeat of the season, following promotion from League One, sees them remain 20th in the table and Jones is already concerned that time is running out.
"Every game we've played this season, we've been in it," he added.
"We're trying to develop and nurture a culture within the club, and I feel that they're working really hard but the step up is something that the players have to adapt to.
"Sometimes you haven't got the time, and my chairman will want it done now.
"People don't give this division the credit it deserves. It's a massive step up."