Sam Allardyce admitted his West Ham side were left frustrated by their 1-1 Barclays Premier League draw with bottom of the table QPR.
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Joe Cole's first West Ham goal for 10 years earned the hosts a point as Loic Remy was denied a dream debut for QPR, who are unbeaten in five games.
Remy, an £8million signing from Marseille, scored after 14 minutes and the Hammers found Julio Cesar in inspired form before Joe Cole tapped in after 68 minutes when the Brazilian goalkeeper could only parry substitute Carlton Cole's header.
"We couldn't have created more opportunities to score more goals," Allardyce said.
"We're looking very dejected almost like we've lost in the dressing room, because we knew that performance should've got three points.
"I said to the lads, 'look, carry on like that and you'll win more games than you'll draw'.
"At the other end all we've got done by is the sucker punch, which we talked about before the game.
"It's an encouraging performance to do what we did today, but the frustration and disappointment was it didn't lead to what should've been a comfortable victory."
The perpetrator of that strike against the run of play was Remy, who was played in by Adel Taarabt, the playmaker with whom he linked well throughout.
QPR boss Harry Redknapp hopes to combine his record signing with Bobby Zamora, who could return from injury next week.
"It was good to see him score in his first game," Redknapp said.
"I thought at that stage of the game he and Taarabt were going to do a bit of damage today.
"He (Remy) will do that. He's got great movement off the ball and if you can get people to slide him in when he makes those runs, he will get in because he's got lightning pace and he will score some goals. He'll do okay.
"We haven't had any pace up front. If I can get Bobby fit, next week he could be around and ready to play, I think Zamora and Remy could be a real good partnership."
Had negotiations been swifter, Joe Cole might have been playing in blue and white hoops today, rather than claret and blue.
Ex-Hammers boss Redknapp said: "I wanted Joe. I would've had Joe about two weeks before West Ham got him. I just felt we took a long while to get it sorted. It just dragged on too long.
"Once West Ham come in he's only ever going to come to West Ham. I don't blame him.
"This is his home. This is where he started as a 12-year-old when I signed him. He's a fantastic boy."
Transfer deals must be concluded quickly, insisted Redknapp, who could not shed any fresh light on reported interest in Rennes' Yann M'Vila.
Redknapp praised the contribution of defender Ryan Nelsen and confirmed the New Zealander will depart for Toronto in Major League Soccer shortly.
Redknapp added: "He's a great pro, a good centre-half. We're going to lose him unfortunately, start of March, end of February."
West Ham's point came courtesy of Joe Cole's first goal for West Ham since January 2003.
The hosts might have had a penalty in the first half when Marouane Chamakh, who had two headers saved by Cesar, was wrestled to the ground by Clint Hill and Shaun Wright-Phillips caught him in the act of shooting.
Allardyce, who is still to decide how to respond to an FA misconduct charge for comments made after the midweek FA Cup loss at Manchester United, said: "Looking at the replay, it looks like Howard Webb's not in a great position to see it on Chamakh. I don't think the referee's in a position to have a clear view of the incident.
"Whatever happened today we just couldn't seem to get the ball in the front of the net as often as we should've done.
"When we beat the goalkeeper there seemed to be somebody on the line to block it. It's been a very frustrating day for us."