Andrew Flintoff and some of his fellow England's cricketers should be able to earn several times their ECB salary from marketing deals after their achievements in winning the Ashes.

The series against Australia has propelled England's cricketers into the public eye as never before and marketing experts believe sponsors will be lining up to offer deals to the star players.

Lancashire all-rounder Flintoff is by far the most marketable name in the side but others such as Kevin Pietersen, England's hero of the final day of the final Test, and skipper Michael Vaughan should also be able to cash in.

England cricketers get paid through the ECB's central contracts system which is divided into three bands. New central contracts are currently being negotiated by the Professional Cricketers Association but currently the top players earn £160,000 annually, the second level is £130,000 and the third level £107,000, although there are match fees, tour fees and win bonuses including a £500,000 squad bonus for winning the Ashes.

Oliver Butler, UK account manager for international marketing firm SPORT+MARKT, said: "Compared to England footballers, England cricketers earn much less in wages so three or four of them will be in the position to now get six-figure sponsorship deals that should see them earning several times their salary.

"The most marketable guys such as Freddie Flintoff and Kevin Pietersen should be able to cash in but they will not be able to match top-flight footballers because most kids will still aspire to be Wayne Rooney, and because the Ashes is the peak of cricket.

"There are not going to be the same levels of interest when England next tour New Zealand, for example."

Sports agent Phil Smith of First Artists, which represented the England team from 1986 to 1996, echoed those comments, saying cricketers do not have the international appeal of footballers.

Smith said: "There is will be a surge of interest from the commercial sector but whether that will continue is open to question and dependent on the future success of the England team.

"There is also the factor that most cricketers will not want their credibility to be compromised and to go down the route that footballers have where they are treated like popstars. Cricketers do not want to be put in that position so they may be more selective about commercial opportunities."