British boxing sensation Amir Khan has signed a major endorsement deal with Reebok.

Khan becomes the first ever boxer to be signed up by the sportswear giants and joins existing sport and music icons such as Manchester United's Ryan Giggs and Streets frontman Mike Skinner.

Fresh from his sixth successful professional victory, Khan's first appearance for Reebok is in the brand's next 'I Am What I Am' campaign across the UK.

The company's first venture into boxing has seen the sportswear firm working alongside Khan to design and produce signature RbK gloves, kit and boots for all of his fights - starting with his next professional bout in Glasgow on March 25.

Khan said: "This is an amazing thing for me - I used to look up to sports stars such as Imran Khan and now it's going to be me on the billboard.

"I'm giving Asian kids out there a path to follow. This has given me a real boost in my quest to be world champion and I look forward to promoting boxing with Reebok in the UK and beyond."