Selby snapped up by Matchroom
Welshman Lee Selby has become the latest boxer to agree a promotional deal with Matchroom Boxing.
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The British and Commonwealth featherweight champion, who has won all but one of his 15 fights, follows in the footsteps of Matchroom's recent acquisitions Ricky Burns and George Groves.
But despite Selby's lack of recognition outside boxing circles, managing director Eddie Hearn believes he has the potential to be the biggest draw of all three.
"Everyone knows about George and Ricky, but there is something about Lee that really excites me, he's a hidden gem," Hearn said.
"He's got it all and potentially he's the most exciting of the recent signings we've made. He's got swagger, can punch and can move.
"He's had no easy fights, travelled to beat Stephen Smith in Liverpool and to Belfast to beat Martin Lindsay.
"No one knows who he is outside boxing, but we can make people go 'wow, this kid can really fight'. Inside boxing circles he is already known as phenomenal.
"He will become world champion and we want to build him into a superstar, which he has the skills and ability to become."
Selby, who will fight in Blackpool on April 20 and in Cardiff on June 15, takes satisfaction from having built his professional career the hard way.
"I'm confident - you could put me in with Vitali Klitschko and I'd be confident that I could beat him, that's just my attitude," the 26-year-old from Barry said.
"I spar with heavyweights in the gym but have never been hurt. I haven't been given a meal ticket. I started right from the bottom, fighting on small hall shows."
Burns, the WBO lightweight champion, is the subject of legal proceedings for "substantial damages" issued by Frank Warren following termination of his contract with the promoter.