Rodriquez cut to top charts
Colombia's James Rodriquez is now as short as 9/4 to be the World Cup top scorer after his brace in the 2-0 win over Uruguay took his tally to five goals.
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The Monaco star opened the scoring with one of the best strikes of the tournament so far as he controlled the ball on his chest outside the box and hit a magnificent volley on the turn that skimmed over the goalkeeper's fingertips and in off the underside of the crossbar.
His second from close range shortly after the break took him one clear of Lionel Messi, Neymar and Thomas Muller, who all have four goals, and more importantly sealed his side's progression into the quarter-finals, where they will meet host nation Brazil.
Rodriquez, available at 100/1 before the tournament, is 9/4 with BetVictor but can be backed at 4/1 with Paddy Power and William Hill while Messi remains marginal favourite across the board at odds between 2/1 and 11/4 (Hills).
Germany's Muller is widely available at 4/1 while Neymar, who failed to score in Brazil's 1-1 draw with Chile prior to their shoot-out victory, has drifted to a best of 5/1 in places.
Meanwhile Colombia's odds to lift the trophy have been cut to a best of 12/1
Brazil are no bigger than 11/4 with William Hill and 888sport to go all the way after their nail-biting triumph.
The host nation came so close to bowing out when Mauricio Pinilla's stunning shot from distance struck the crossbar at the end of extra-time but held their nerve to edge a tense shoot-out 3-2 in which goalkeeper Julio Cesar made two saves.
Neymar's spot-kick proved decisive when Gonzalo Jara smashed his side's fifth penalty against the post, which sparked wild scenes of celebration inside the stadium and no doubt across the country.
Brazil had earlier taken the lead in normal time through David Luiz only for Alexis Sanchez to equalise before the break and there would be no more goals until the shoot-out.
Argentina and Germany are joint second favourites at 4/1 while Holland and France are the other leading contenders at 8/1 and 10/1 respectively.