Murray 2/1 for Wimbledon 2014
Andy Murray is a best of 2/1 to defend his Wimbledon title next season - after costing the betting industry £15million with his historic success in SW19.
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After the Scot became the first Briton in 77 years to win the men's singles title at Wimbledon by defeating Novak Djokovic 6-4 7-5 6-4, Boylesports were prepared to offer the top price about Murray keeping his grip on the trophy in 2014.
Sky Bet went a standout 9/4 about Djokovic going one better in 12 months' time.
Rafael Nadal is next in the market at 8/1 (William Hill) with Roger Federer a 12/1 shot with bwin despite remaining as short as 5/1 elsewhere.
Murray's win has propelled him to favouritism with several firms for next month's US Open where he is also the reigning champion.
However, on best price Djokovic is the favourite at 15/8 (Sky Bet, BetVictor), whereas Murray is a standout 11/5 chance with 888sport.
bet365 already make Murray and Djokovic just 15/8 to play out the US Open final - just as they've done at Wimbledon and the Australian Open this season, not to mention last year's title decider in New York.
Sky Bet's Ned Brooker said: "Liberated of the pressure of a first Grand Slam and now Wimbledon title, there's no saying what he can go on to achieve, so we're certainly wary of laying him in future, prompting us to make him favourite for the US Open."
In terms of Murray's long-term future, Ladbrokes now offer an over/under line on his career Grand Slam title tally. It's set at 4.5 and it's 5/6 either side of that mark.
Ladbrokes estimated that Murray's success had cost the industry £15million.
Their Jessica Bridge said: "It's cost us a packet but it's worth every penny seeing Murray finally get his hands on the Wimbledon trophy."
William Hill are facing a £1million payout on their own. They described it as "our worst ever Wimbledon result".
Murray's win has effectively finished the betting on the Sports Personality of the Year award.
Ladbrokes closed their book immediately after his victory over Djokovic and paid out on Murray.
Several other firms have shortened their price to almost unbackable levels. By Sunday evening, William Hill and Stan James were left offering a top price of 1/20.
Sky Bet revised their year-end world number one market, making Murray a 4/1 chance.
Djokovic still tops the rolling 12-month rankings with 12310 points. Murray is second on 9360. To put that into perspective, the winner of the US Open will win 2000 points (Murray is defending champion so can't improve his tally there), the remaining fouur Masters tournaments offer 1000 each and the winner of the ATP World Tour Finals will pocket 1500.
Djokovic heads the market on 5/6 with Rafael Nadal - whose season is currently clouded by doubt after he limped away from SW19 with more knee problems - offered at 6/4.