Serena shock prompts shake-up
Sabine Lisicki knocked out odds-on favourite Serena Williams at Wimbledon on Monday, prompting a huge market shake-up.
- Related Content
Williams had been no bigger than 3/10 for outright glory ahead of the last-16 clash and traded at 1.01 for victory on Betfair when leading 4-2 in the deciding set.
However, 2011 semi-finalist Lisicki responded by winning four games in a row for a 6-2, 1-6, 6-4 victory, one which saw her promoted to favouritism.
Boylesports are now a standout 14/5 about Lisicki going all the way, with Stan James offering just 15/8 about a player who was 28s before winning on Monday.
Petra Kvitova, who won the title back in 2011, was cut to a best of 7/2 after she advanced to the last-eight, while Li Na's impressive victory over Roberta Vinci saw her odds slashed to 9/2 by most layers.
Laura Robson's dream was ended by Kaia Kanepi, who came through a tough match in straight sets. The Estonian was cut to a best of 25/1 generally and as short as 16s with Ladbrokes and BetVictor, although up next for her is Lisicki.
Robson, meanwhile, is 10/1 to land a Wimbledon title by 2020 with Coral and 3/1 to win a grand slam in her career with bet365 after losing to Kanepi.
The British number one lost a tight match with the Estonian and bookmakers saw enough in her performances to expect her to feature at SW19 in years to come.
"When Laura burst on to the scene with victory in the Girls' tournament five years ago, we offered 500/1 to some far-sighted tennis fans that she would win the main event by 2020, so it's a mark of how far she has come since then that those odds are down to just 10/1," said Coral's David Stevens.
Steve Freeth, spokesman for bet365, added: "Robson's Wimbledon may be over this year but at 6/1 we think she's in with a great chance of tasting success in SW19 at some point during her career."
In the men's betting, Novak Djokovic went odds-on across the board for the title after moving into the quarter-finals without losing a set.
Djokovic saw off Tommy Haas 6-1 6-4 7-6 on Monday and that victory saw all the odds-against quotes disappear.
There was some 11/10 knocking around before his match but 888sport's 18/19 is now the best available.
Next up for Djokovic will be a clash with Tomas Berdych, the man who beat him when they last met at Wimbledon, in the 2010 semi-finals.
Andy Murray is a 31/20 chance with sportingbet after he beat Mikhail Youzhny. The British star is also yet to drop a set and next faces Fernando Verdasco, who can be backed at 100s in a place.
The big-serving Pole Jerzy Janowicz, a likely semi-final opponent for Murray, is the third favourite in the outright betting at a best of 25/1, again with sportingbet.
Most firms now quote just 2/5 that Murray meets Djokovic in the final.