Non-runner, no bet Festival offer
Sky Bet have become the first firm to go non-runner, money back on the Champion Hurdle and Cheltenham Gold Cup.
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The Leeds-based firm are guaranteeing punters their money back if their ante-post selections fail to go to post in the stand-out race on day one of the four-day festival, the Champion Hurdle, and Friday's prestigious Gold Cup.
The offer is available for bets placed from now until the off on Tuesday, March 12.
BetVictor currently have a similar offer in place, although they will only refund stakes as a free bet, as opposed to simply returning the cash. Betfred and totesport go non-runner, no bet on the Gold Cup.
Irish hope Hurricane Fly currently heads the betting in the Champion Hurdle from rising stars Darlan and Grandouet, while Barry Geraghty bids to land the Gold Cup on Bobs Worth.
Sky Bet's head of racing Richard Horner said: "With less than two months to go until the greatest four days racing of the year, the Cheltenham Festival, we are giving punters a helping hand by going non-runner money back on the two biggest races of the week.
"Punters can back their selections now in these two races knowing that if they don't make the line-up for any reason they will get their money back."