Marlon Devonish claimed bronze for Great Britain in the 200 metres as Francis Obikwelu completed the sprint double.
Devonish has always kept his dignity, despite the strong criticism of the failure of British sprinters to produce the goods in recent championships.
And after winning Britain's first sprint individual medal since Darren Campbell was third over 100m at the 2003 World Championships, he initially claimed he was disappointed.
Devonish, also third four years ago, had no answer to the devastating speed of Obikwelu and Johan Wissman - who recorded Portuguese and Swedish records of 20.01sec and 20.38sec.
He said: "I said before the race that if I did not medal, I would be disappointed. So I am happy to have achieved that.
"On the other hand, I must admit that after bronze in Munich, I was thinking also about the silver."
The 30-year-old, unbeaten in all his three qualifying races, continued: "This is a nice boost for British sprinting.
"It was a a lot of pressure and I was really nervous. Now my feelings are great."
Devonish has a strong chance of doubling his personal medal tally in Gothenburg when he competes for Britain's 4x100m relay team, who are favourites to bring home the gold.